ABOUT THE BOOK
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    Accession Number

  98

    Title

  Consumer behavior and rural marketing in India

    Author

  Agrawal, Meenu

    Publisher

  New Century Publications

    ISBN

  978-81-7708-215-9

     Summary

The consumer movement in India till now has been confined to the middle class citizens in urban areas. It has yet to spread among the masses in rural areas. This book is an effort to understand buying behavior of rural masses which is influenced by a host of diverse factors. The work is useful to understand the Indian rural consumer psyche in order to formulate an appropriate marketing strategy.