Summary |
CONTENTS
PART 1 UNDERSTANDING THE BUSINESS
1. Business Realities
2. The Result Areas
3. Revenues, Resources, and Prospects
4. How Are We Doing?
5. Cost Centers and Cost Structure
6. The Customer is the Business
7. Knowledge Is the Business
8. This Is our Business
PART 2 FOCUS ON OPPORTUNITY
9. Building on Strength
10. Finding Business Potential
11. Making the Future Today
PART 3 A PROGRAM FOR PERFORMANCE
12. The Key Decisions
13. Business Strategies
14. Building Economic Performance into a Business
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