Summary |
The 5th IIMA Conference on Marketing in Emerging Economies features contributions that cater to all areas of marketing. The proceedings include abstracts that readers might find useful since they are detailed and are structured to fit the requirements of a good read. A reading of these proceedings is expected to provide not only an insightful summary of the work being done in this area, but, more importantly, it would help generate new research directions. These could be picked up for any further work to improve upon the delivery of customer value by firms operating in emerging economies.
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