ABOUT THE BOOK
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    Accession Number

  B4199

    Title

  Key Findings Of Market Survey Done By Indian Market Research Bureau (Imrb) 1999 And Market Research Reports Of National Council For Applied Economic Research (Ncaer)

    Author

  

    Publisher

  LIC

    ISBN

  -

     Summary

The objective of the survey was to make assessment of: The attitudes of users and non- users towards life insurance. The levels of satisfaction with life insurance. Perception of life insurance as a financial security vis-à-vis other financial instruments available in the market.