Summary |
The growth of any business always depends upon the marketing strategies used by the business organization. Author discussed in this book the general marketing strategies. Author discussed how these strategies are applicable to the insurance companies. The book also highlights the process of product development in general in any organization, and in specific relating to an insurance organization. It also focuses on product life cycle. Strategic planning is very much necessary for successful launching of products.
The general organizational structure and organizational strategy of the insurance companies are not much different. In insurance organizations, five verticals are of essence, viz. business governance, product development, product delivery, investment, and after-sale service. The growth of any business always depends upon the marketing strategies used by the business organization. In insurance, marketing strategy is the most important unit of business planning, and marketing planning starts from the backyard of the customer. The process of product development in general in an insurance organization requires huge industry level data.
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