ABOUT THE BOOK

This book presents a balanced coverage of research articles related to various dimensions of management. The contents of the book includes – 1. Proactive and Reactive Approaches of Customer Relations. 2. Ways to Retain the Life-time Customers 3. Influence of Capital Market Reforms on Foreign Institutional Investors 4. “Investor’s Opinion on Investment Pattern and Mutual Fund Investment” 5. CRM – A Strategic Tool for Future Businessmen 6. Investment Behavior of Real Estate Investors and Appraisal Methods 7. Employee Turnover in Small Scale Sectors 8. Rebranding to Repositioning – A Paradigm Shift 9. Green Marketing: Perspectives & Practices 10. Market Potential for Life Insurance Policies 11. A Study on the Stress in IT Industry 12. Global Strategic Management for Garments Exporters: An Entrepreneurial Perspective Approach 13. Current Issues in Indian Health Service Marketing 14. Customer Focused Marketing – A New Trend in Business 15. Factors Affecting the Development of Organic Agriculture in the Context of Financing Programmes for Organic Farms 16. Policy Changes and Its Impact on Small Scale 17. Role of Placement in Determination of Service Quality Measurement of Higher Education in India 18. Maneuver of Retail Trading in India 19. Capacity Utilization on Private School Industry: A Case Study of Nagaland 20. Social Entrepreneurship: Making the World a Better Place to Live In 21. Analysis of an Inventory Model having Variable Rate of Demand and Deterioration under the Effect of Fixed Trade Credit.