ABOUT THE BOOK
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    Accession Number

  B2794

    Title

  Modern Marketing Management: In The Indian Context

    Author

  

    Publisher

  Progressive Corporation Pvt Ltd

    ISBN

  -

     Summary

The book is divided into four parts, namely: Part 1 - Dynamic Marketing; Part 2 - Product & Pricing Strategies; Part 3 - Distribution & Promotion Strategies; and Part 4 - Controlling & Export Opportunities; In the light of the growing importance of the use of modern marketing techniques particularly when marketing Indian products abroad, a special chapter has been included highlighting aspects of International marketing and export opportunities.