Summary |
The book is divided into four parts, namely:
Part 1 - Dynamic Marketing;
Part 2 - Product & Pricing Strategies;
Part 3 - Distribution & Promotion Strategies; and
Part 4 - Controlling & Export Opportunities;
In the light of the growing importance of the use of modern marketing techniques particularly when marketing Indian products abroad, a special chapter has been included highlighting aspects of International marketing and export opportunities.
|