ABOUT THE BOOK
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    Accession Number

  B2682

    Title

  Marketing management

    Author

  NA

    Author

  Saxena, Rajan

    Publisher

  Tata McGraw Hill Publishing Co Ltd

    ISBN

  

     Summary

Contents - PART - 1 - Indian markets: environment, structure, forces and measurement PART 2 - Assembling marketing mix for Indian markets PART 3 - Marketing strategy and organization for evolving Indian market PART 4 - Contemporary issues in marketing