Summary |
The text provides new cutting edge input into operations management theory and practice that cannot be found in any other text. Discussing both strategic and tactical inputs it combines and balances service and manufacturing operations.
The perspective in this book is forward looking and performance improvement is given prominence that is essential in todays highly competitive domestic and global markets.
Important and contemporary concepts such as outsourcing, supply chain management, mass customization and agile manufacturing are included in the text.
Cutting edge techniques accompanied by lots of brand new case studies
Challenges standard approaches
Comprehensive coverage of strategic supply management
Critical sample questions to aid discussion at the end of each chapter
Reading lists and articles to support learning
Additional lecturer support material
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