ABOUT THE BOOK

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    Accession Number

 76

    Title

 Globalisation laid bare: lessons in international business

    Author

 Branson, Richard

    Publisher

 Gibson Square

    ISBN

 978-1906142-19-3

     Summary

The idea to publish a book on the subject of globalization was first mooted within the Industry and Parliament Trust, three years ago. Members of the business community, academics and parliamentarians were approached and invited to contribute essays looking at various aspects of doing business in a world that has been made smaller through faster communications and the ease of international travel.