ABOUT THE BOOK |
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Summary |
CONTENTS 1. Business Objectives 2. The Choice of Corporate Form 3. Demand Analysis 4. Empirical Demand Analysis 5. Cost Analysis in Theory 6. Cost Analysis in Practice 7. Market Structures 8. Pricing in Practice---Private Enterprise 9. Pricing in Practice---Public Enterprise 10. Practical Pricing Problems 11. Investment Decisions—Private Enterprise 12. Investment Decisions—Public Enterprise 13. The Cost of Capital 14. Corporate Strategy 15. Implementation of strategy |
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