ABOUT THE BOOK
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    Accession Number

  B1977

    Title

  Horse sense: the key to success is finding a horse to ride

    Author

  Ries, Al

    Publisher

  McGraw Hill, Inc

    ISBN

  0-07-052735-0

     Summary

In this book, authors turn their leading-edge marketing principles into personal strategies that anyone can use to beat the odds in the success sweepstakes. This book gives you a stable of thoroughbreds to choose from and handicaps your chances for succeeding with each .It's chock-full of insights into the actual strategies and tactics that people who have made it big in all walks of life have used with remarkable success.