ABOUT THE BOOK
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    Accession Number

  B437

    Title

  Small Business Management An Entrepreneurial Emphasis

    Author

  Longenecker Justin G./ Moore Carlos W./ Petty William J.

    Publisher

  Thomson South Western

    ISBN

  

     Summary

The contents of the book includes – Part I – Entrepreneurship: A World of Opportunity Part II – Starting from Scratch of Joining an Existing Business Part III – Developing the New Venture Business Plan Part IV – Focusing on the Customer: Marketing Growth Strategies Part V – Managing Growth in the Small Business Part VI – Understanding the Numbers