ABOUT THE BOOK

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    Accession Number

 B424

    Title

 Rebuilding The Corporate Genome: Unlocking The Real Value Of Your Business

    Author

 Aurik, Johan C/ Jonk, Gillis J/ Willen, Robert E

    Publisher

 John Wiley & Sons Inc

    ISBN

 0-471-25076-7

     Summary

Rebuilding the Corporate Genome presents a new vision of the corporation- a sleeker, more compact organization in which business units are recombined to create more potent corporate DNA and more competitive corporations. Learner and more agile than their ancestors, today’s capability –driven organizations are reaping the benefits of a focused approached to what they do best. By concentrating on their strengths and eliminating or subcontracting their weaknesses, these new companies are maximizing profits, quickly adapting to changing markers, and better satisfying customer and shareholder expectations.