Summary |
This book is about financing the entrepreneurial venture. Why devote a whole book just to financing? The answer is that financial choices, especially ones made early on, can affect future growth opportunities and strategic options. To avoid precluding desirable strategic actions later on, the entrepreneur need to carefully structure the business from day one. Many potential entrepreneurs have a great idea for a business, but without a sound financial roadmap to execute an idea, it will remain simply an idea.
This book is intended to be a guide that will increase the odds of success for the potential entrepreneur. To that end, the book is detailed and more experiential than theoretical. It is based on standard financial theories, but it also benefits from the experiences of many entrepreneurs and from lessons learned the hard way. It is author hope that the book will provide useful practical advice to any aspiring entrepreneur in the all-important task of funding his or her new business.
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