ABOUT THE BOOK

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    Accession Number

 B1136

    Title

 Post-launch Survey report of IRDAIs insurance awareness campaigns 2010-2015

    Author

 Irda

    Author

 Ncaer

    Publisher

 National Council of Applied Economic Research

    ISBN

 

     Summary

This survey measures insurance awareness of insured and uninsured household for life, health and general insurance against the background of their socio-economic characteristics. It also measures household awareness of IRDAI advertisements relating to spurious calls, rights and duties of he insured, and grievance and dispute resolution mechanisms. The NCAER team has compared its 2010 survey with the 2015 survey on a number of dimensions in order to analyse the effectiveness of the awareness campaigns by IRDAI and other companies. The survey uses the same framework that was during the pre-launch survey in 2010. The total sample consists of 30200 households at the a;;-India level. For facilitating the survey, NCEAR organized a one-day centralized training of more than 100 field investigators and supervisors from all the states at Delhi.