Summary |
New ideas from dead CEOs not only gives us fascinating insights into these CEOs’ lives, but also shows how we can apply their ideas to the present-day triumphs and struggles of sony. Dell, Costco, carnival cruises, time Warner, and numerous other companies trying to figure out how to stay on top or climb back up.
The featured CEOs in this book were not candidates for sainthood. Many of them knew “god” only as a prefix to “-dammit.” But they were devoted to their businesses, not just to their egos and their personal bank accounts and yachts.
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