Summary |
The Must-have Customer will show you how to keep your best customers (the ones who got you where you are today) and how to identify, attract, and forge long-lasting relationships with the customers you don’t have the ones who will take your company to the next level. Each chapter contains powerful questions and a process for asking them that will enable you to drive sales and increase profits year after year.
The Must–Have Customer describes how to assess your company’s position in the marketplace and carve out a defensible “sweet spot” against your competitors. You’ll find out how to recognize your must-have customers’ rules for doing business and why some of your satisfied customers are former customers waiting to happen. You’ll also learn how to identify your must-have employees and how they can improve the way you to business with your must-have customers. You’ll learn how to create a ready-to-go strategic plan, and how to increase sales and profits by improving the effectiveness of your company’s advertising.
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