Summary |
This prophetic, timely book focuses on new and useful ways of thinking about strategy in the integrating world economy. What will it take to win in markets and industries that are fundamentally changing and evolving? The key to success, say the authors, lines in owning and leveraging superior intangible assets- talent, knowledge, brands, relationships, and reputation. Examples of early leaders in the global game, including power-houses such as Coca-Cola, Citigroup, Dell, and SAP, reveal how winning players mobilize their intangible assets in a coherent strategy for an integrated global economic arena.
The uncertain, volatile nature of globalization means that pace and timing-knowing not just what to do but when to do it-will be critical to success. New opportunities and advantages will be plentiful, yet they will just as certainly be quickly claimed by competitors both known and unknown. Race for the World shows managers and strategies that market leaders must approach the unfamiliarity and uncertainty of the new economy not as a problem to avoid, but as an opportunity to shape their company’s future-and shows them how to do so.
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