Summary |
In this book Spender develops a different creative approach. Emphasizing that firms uncertainties and unknowns authors argues that the core of strategic thinking and processes rests on the organization's leaders developing newly imagined solutions to the opportunities that these uncertainties open up. Author stresses the importance of judgement in strategy, and argues that a key element of the entrepreneur and executive's task is to engage chosen uncertainties, develop a language to express and explain the firm's particular business model for dealing with these, and thus create innovation and value.
|
