Summary |
Insurance markets in India are showing clear signs of expansion, requiring insurers to be innovative in their approach towards achievement of sustainable growth. The report explores underlying trends in customer awareness levels and their implications on insurers.
The report is based on a survey of 30,200 respondents spread over 29 states and union territories, NCAER queried respondents on their awareness levels regarding rights, policyholders' protection, types of insurance products and benefits of insurance. The study also generated a socio-economic profile of insured and uninsured population.
The intention of this report is to inform various insurers regarding the range and complexity of insurance awareness issues. The report will equip insurance companies with a ready reference to the fundamental aspects of business. The aim of this report is to reach those with limited knowledge of insurance and to provide a comprehensive picture of the awareness scenario across the country.
|
