Summary |
The book offers a complete coverage of all concepts usually encountered in actual managerial decision making. The text uses the theory of the firm to integrate and link economic theory (microeconomics and macroeconomics), decision sciences (mathematical economics and econometrics), and the functional areas of business (accounting, finance, marketing, personnel or human resource management, and production) and shows how all of these are crucial components of managerial decision making.
Though applied in nature, the text rests on sound analytical foundations. It covers the full range of optimization techniques used in managerial decision making. The book offers extensive end-chapter material in the form of the summary, discussion questions, problems, spreadsheet problem, chapter appendices along with problem, and supplementary readings.
|
