Summary |
In this book the author takes the proactive stand that advertising image sand sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience.As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, author argues that commercial communication is morally consistent with the principles of our democratic society, including freedom of choice, competition, and innovation.
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