Summary |
The author argues in this book on countless people are entering entrepreneurship in one form or another. Most have no clue how to be one. Drawing from extensive primary research conducted with entrepreneurs in a variety of fields, author dispels common myths and misconceptions about entrepreneurship and identifies eleven core beliefs, behaviors, and qualities of successful individuals, including technical proficiency, team-building skills, and the ability to make decisions without complete information moreover, through numerous illustrative examples, diagnostics, and other interactive elements, author shows the reader how to learn and develop these qualities. The result is a practical guide to the art of entrepreneurship - a primer for reducing stress, building, becoming more productive, and increasing chances of success.
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