ABOUT THE BOOK

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    Accession Number

 B6971

    Title

 How To Price: Guide To Pricing Techniques And Yield Management

    Author

 Shy, Oz

    Publisher

 Cambridge University Press

    ISBN

 978-0-521-88759-5

     Summary

The purpose of this book is to combine the relevant theories from economics (mainly from microeconomics, industrial organization, and regulation) with some operations research. This book attempts to introduce the formal analysis of revenue management and pricing techniques by bridging the formal analysis from economic theory and operations research. The book can be divided into three parts. The chapters 2 to 5 may be classified as pricing techniques (mostly for static and stationary markets). Chapters 6 through 9 roughly fall under the category of yield and revenue management as they analyze dynamic market under capacity constraints. Chapters 10 and 11 offer a variety of topics related to both pricing and revenue management.