Summary |
Winners and Losers tells the stories of how some of the most innovative organization of the last thirty years created entirely new markets and industries, how other tired and failed, and hoe long-established industry leaders were suddenly toppled.
kieran Levis explains how companies like Amazon and Google rose from nothing to revenues of billionths; how IBM, Kodak and AOL suddenly faced disaster; how Nokia and Sky bounced from near-bankruptcy to global leadership; how winners like Microsoft and eBay got an iron grip on customers; and charts the incredible rise, fall and rise again Apple.
Rivetingly readable, these dramatic stories reveal what it was about a few winners that enabled them to hold on to their prizes, whilst the absence of these qualities crippled the losers.
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