Summary |
International Business, 3e doesn’t just explain how American companies import and export goods. International Business, 3e teaches the basic foundations of how businesses operate within the complex global economy. Coverage includes cultural influences on business, trade relations and agreements, foreign exchange, global marketing, laws in other countries, and other aspects of doing business around the world. Updated Regional Profiles link international business to history, culture, geography, and government. Case Studies and Winning Edge competitive event prep- BPA, FBLA, or DECA- round out the chapter activities. Check out the free Xtra ! Web Site for additional study tools, quiz prep, activities, and research links.
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