Summary |
This book has been written to show how to identify new business ideas and sharpen judgement about which ones are worth pursuing. The emphasis is on smaller businesses, but the principles apply equally to businesses of all sizes.
The book is divided into five parts -
1. Part A examines the nature of a business opportunity.
2. Part B looks at ways to identify a viable market.
3. Part C is concerned with anticipating the risks associated with your ideas.
4. Part D is devoted to finding the right business model.
5. Part E guides you through a technique for judging the commercial feasibility of a new business opportunity.
|
