ABOUT THE BOOK

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    Accession Number

 B6900

    Title

 Markets Never Forget - But People Do: How Your Memory Is Costing You Money And Why This Time Isn`T Different

    Author

 Fisher, Ken

    Publisher

 Wiley India Pvt. Ltd.

    ISBN

 978-81-265-3360-2

     Summary

In this book, Fisher takes aim at some major market memory mishaps-like the idea stocks have become inherently more volatile or that wildly above- or below-average returns are abnormal. he shows how, early in every recovery, investors don't believe in it-often at a huge cost. And he shows how,in investing, ideology deadly. Most important, he teaches how you can use history as one powerful tool to help begin reducing your error rate and help begin getting better investing results.