ABOUT THE BOOK

Global Strategy is written to offer a number of new perspectives. These include (1) a broadened definition of “global strategy,” (2) a comprehensive and innovative coverage, (3) an in –depth and consistent explanation of cutting-edge research, and (4) an interesting and accessible way to engage students. The contents of the book includes below: Part I Foundations of Global Strategy Part I Cases Part II Business-level strategies Part II Cases Part III Corporate level strategies Part III Cases