Summary |
Insurance policy is a contract of insurance. It is a document detailing such a policy and constituting a contract. This book deals with life insurance, marine insurance, fire insurance and all other kinds of insurance. Fundamentals of insurance, risk insurance, insurance agency, annuities, indemnification, contracts etc. are defined and discussed with special reference to contemporary societies prevailing at the global level.
The below chapter are covered -
1. Customer servicing
2. Environment of insurance marketing
3. The regulation of the individual health insurance market
4. Competition in health insurance
5. The experience and problem of insurance marketing
6. Role of relationship marketing on insurance market
7. Insurance distribution channels: markets in transition
8. Direct marketing of insurance
9. Insurance marketing in the digital age
10. Micro insurance
11. Marketing mix
12. Market segmentation and positioning
13. Marketing of critical illness insurance
14. Pricing elements
15. Underwriting
16. Life insurance products
17. Claim settlements
18. Contract law
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