Summary |
Highly acclaimed as the ideal practical planning guide for early-stage and rapidly growing businesses, the first edition of Franchising & Licensing spearheaded the success of thousands of new companies. This new edition incorporates the latest developments and trends in franchising, licensing, and other growth strategies based on strategic distribution-partnering relationships with local resources who use their own capital to achieve growth objectives.
• Avoid the common pitfalls of franchising licensing, joint ventures, distributorships, and other leveraged marketing structures.
• Understand the key management, operational, and legal issues involved in building an effective franchising program.
• Leverage intellectual property to penetrate new markets, expand market share, and build customer and brand loyalty.
Franchising & Licensing, second edition is also your key to minimizing the disputes that so often plague franchising and other partnering-based business structures. It demonstrates clearly how to focus on quality and training to ensure that quantity and expansion will follow. It shows you how to build a clear commitment to quality, fairness, and effective communication in a way that pervades all your activities. And it also provides detailed, expert guidance through such crucial elements of the business relationship as protection of intellectual property, field support, regulatory compliance, co-branding strategies, quality control systems, mergers and acquisitions, international expansion, and even litigation.
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