Summary |
The code of professional ethics of the American Institute of CPCU (the Code) serves two complementary roles, describing both high aspirational goals and minimum standards of conduct:
1. The high goals described in the Canons challenge all CPCUs and CPCU candidates to aspire to the highest level of ethical performance in all their professional activities.
2. The minimum standards of conduct, described in the rules, maintain the integrity of the CPCU designation. The public should be able to assume the anybody who is a CPCU meets a certain standard of ethical conduct. All CPCUs are obligated to meet at least the minimum standards in the Rules, and failure to do so may subject a CPCU - or a CPCU candidate - to disciplinary measures.
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