Summary |
The book divides in four parts.
Part A: Rural market - opportunities and challenges has a rich range of research papers unfolding this enigma called rural market.
Part B of the book views rural economy, its structure, various under and cross currents affecting the scope, growth and size of rural market.
Part C takes care of marketing strategies which form the most crucial part of rural marketing as the future of a product depends on how well it is marketed.
Part D has another important section of case studies. There are 8 case studies in this section.
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