Summary |
This edition of the book stresses the relevance and application of microeconomic theory to decision making in both managerial and public policy. This approach is emphasized through 88 extended examples that cover such topics as the analysis of demand, cost, and market efficiency; the design of pricing strategies; investment and production decisions; and public policy analysis. The coverage of the book also incorporates the dramatic changes that have occurred in this field in recent years, and the lucid exposition makes the text clear and accessible as well as lively and engaging.
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