Summary |
The present book has been written for the Post-Graduate students enrolled in MBA/MMS/PGDM. It is equally significant for the students of BBA/BBS/BCOM where sales management and personal selling is one of the subjects.
The aims and objectives behind the writing of this book is to continue and present a comprehensive and systematic coverage of sales management and personal selling in readable and challenging manner. All the topics have been covered from the perspectives of a sales management and personal selling which lay emphasis on fundamentals of sales management and personal selling, organization structures, function of sales manager, consumer buying behaviors etc etc.
All the facts have been discussed in a very comprehensive and easy manner.
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