Summary |
A good entrepreneur is one who beans, innovates or imitates and organizes the enterprise. Whether he performs the various functions effectively is determined by the nature of quality control, cost reduction, improved labour relations, profit earning and the like. All this is possible if the entrepreneur is a talented person having sound and thorough knowledge of concepts of entrepreneurship. The present book is an endeavour towards this objective.
“Dynamics of Entrepreneurship Development” is an attempt to bring before the readers all basic aspects concerning entrepreneurs and entrepreneurship including historical evolution of concept; importance and foundation of small business; planning, information gathering, promotion and implementation, location and size, decision making, strategies, advertising and sales promotion, HRD, inter alia numerous other aspects concerning entrepreneurship.
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