Summary |
With the impact of globalization and liberalization on the world economy, financial marketing adopts a fresh approach in terms of structure and organization. Financial Marketing is the area that attracted quite late attention of policy makers of financial world.
This book is an in-depth study of the subject and contains and ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses. The chapters bring together a textbook that combines usability with cutting-edge text.
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