Summary |
The present book has several manifestation. First, Authors have made an attempt to analyze customer satisfaction level in the selected banks from all the three sectors of banks. Second, an attempt has been made to make a comparison of current marketing practices being deployed by various sectors of banks. Finally, the study also presents the summary of the findings along with some important suggestions. The present book is an attempt to consider each of the above said issues and fill the existing gap.
The contents of the book includes:-
1. Indian Banking and financial sector reforms
2. Marketing of banking services
3. Current marketing practices of banks in the changing scenario
4. Measurement of customer satisfaction level
5. Sectoral comparison of current marketing practices of banks
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