Summary |
This book provides a road map to help managers navigate in today’s complex and challenging business environment and steer their organizations on a path to success. Jack Tesmer:
Examines and identifies the new market environments that have emerged in the first years of the 21 st century
Provides detailed descriptions of the different types of markets and details the dynamics of each.
Details the kinds of strategic choices that must be made in matching an organization to its market environment.
Offers concrete, substantive direction for creating a corporate culture, that is responsive to a company’s specific market.
After reading this book, leaders and managers can plot the position of their organization, identify the market in which they operate, respond appropriately to market changes, and sort out what genuinely needs to be done in order to properly position a business to be productive and profitable.
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