Summary |
This edited collection examines time and its relationship to and impact on media industries, studying how media industries view time and make business and economic decisions based on time considerations. Editors Alan B. Albarran and Angel Arrese bring together a diverse range of international scholars analyzing time and specific media markets from many different perspectives. As an expanded and critical examination of time and its relationship to the media, contributions cover such topics as:
temporal aspects of media distribution for the media industries, and how time affects their activities:
the impact of increasing media industry consolidation and convergence on managerial effectiveness;
the application of niche theory as a framework to examine competition between the Internet and televisions;
the cost of time for online access in various countries; and
the exchange of time and money in the television market for advertising
As a summary of current research, this volume establishes an agenda for future study on the role of time in the media industry and its market. It is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.
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