ABOUT THE BOOK
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    Accession Number

  B285

    Title

  Promotion And Integrred Marketing Communications

    Author

  Semenik, Richard

    Publisher

  Thomson Learning

    ISBN

  

     Summary

The contents of the book includes below: Part 1- Planning the Promotional process and integrated marketing communications Part-2- Understanding the market environment for promotion and IMC Part-3- The Tools of Promotion and IMC Part 4—Evaluation and Measuring the effectiveness of promotion and IMC