ABOUT THE BOOK |
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Summary |
The contents of the book includes below: 1. What is public relations? 2. The evolution of public relations 3. Public opinion 4. Ethics 5. Research 6. Communication 7. Management 8. Public relations writing 9. Writing for the eye and ear 10. Public relations and the net 11. Publicity and the media 12. Electronic media 13. Integrated marketing communications 14. Employees 15. Multicultural communities 16. Consumers 17. Government 18. Public relations and the law 19. Crisis management 20. Future |
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