Summary |
Marketing Public Health: Strategies to promote Social Change, Second Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives.
Featuring the latest thinking among marketing and social marketing researchers and practitioners, the Second Edition features many examples from areas of public health interest that have arisen only in the past few years . Current themes in marketing, such as the concept of branding, have also been incorporated. All-new case studies, written by respected and well–known guest contributors from the front lines, illustrate the principles and strategies in a way that makes it immediately apparent to the reader how the material can be used in modern, real-life public health campaigns.
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