Summary |
India has the second-fastest-growing economy in the world. That the spending power of its middle class is rapidly increasing and its population is eager to acquire Western conveniences. And that new opportunities abound in its many emerging sectors.
But buyer (or seller) beware – India is not simply “the new China” DOING BUSINESS IN 21ST CENTURY INDIA” will show you how to make inroads into and thrive in this developing region with information that includes:
• An overview and analysis of India’s most promising industries
• The six Cs of Sales and Marketing in India
• Essential tips on attracting and retaining top talent
• An overview of finance in the region that every investor will want to read
• Modern Indian history 101 – the essentials you need to know
• Insider perspective from top veteran professionals in the region
• Guidance on its often complex laws, rules, and regulations
Concise, accessible, and indispensible, DOING BUSINESS IN 21ST CENTURY INDIA is the perfect primer for anyone who’s long on enterprise, short on time, and eager to profit from this fascinating new market.
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