ABOUT THE BOOK
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    Accession Number

  B242

    Title

  Life Insurance Marketing

    Author

  Kiran, Bhanu/ Naidu, M Mutyalu

    Publisher

  Associated Publishers

    ISBN

  978-81-8429-050-9

     Summary

The contents of the book includes – 1. Introduction 2. The Study 3. Profile of Insurance Companies 4. Insurance Products and Growth of Business 5. Channels of Distribution 6. Legal Framework and Regulation of Insurance 7. Attitude of Insurees’ on Marketing Practices