ABOUT THE BOOK
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    Accession Number

  B6653

    Title

  Marketing Unbound - 7Th Simsr Asia Marketing Conference

    Author

  Khanna, Monica/ Jacob, Issac/ Sharma, Kiran

    Publisher

  Somaiya Publications Pvt LTd

    ISBN

  978-81-7039-283-5

     Summary

The book contains text on below topics- 1. Consumer behavior 2. E-Marketing 3. Integrated marketing communications 4. Product and brand management 5. Retail management 6. Rural and social marketing 7. Strategic marketing and strategic management