ABOUT THE BOOK

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    Accession Number

 B6649

    Title

 Pricing Strategy Audit

    Author

 Monroe, Kent B

    Publisher

 Cambridge Strategy Publications Ltd

    ISBN

 -x902433-

     Summary

This audit is structured in three parts. Part 1 examines the process of carrying out a pricing strategy audit. Part 2 looks at the audit process itself and provides a framework that addresses some of the logistical and process requirements of conducting an audit. Part 3 comprises a series of questions based on the six steps in part 1. These questions are designed to plan and implement audit in a straightforward and practical manner.