Summary |
Every professional service firm, without exception, has locked within its operations unused, underused or wrongly used resources. These resources can take many forms. Knowhow, administrative systems, image, clients, infrastructure, skills and intellectual property are just a few.
The below steps are explain in this audit-
1. Marketing and planning
2. Marketing size and structure
3. Future markets
4. Client industries
5. Competitive climate
6. Fee setting
7. Images and perceptions
8. Quality in marketing
9. Analyzing lost business
10. Marketing information systems and use
11. Personal contact
12. The corporate client
13. The service range
14. Added value services
15. Cross-selling
16. Key client marketing
17. The role of support staff in marketing
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