ABOUT THE BOOK

The purpose of the audit is to arm managers with the tools, information, and commitment to evaluate the degree of advantage and focus provided by their current strategies. The audit produces the data needed to determine whether a change in strategy is needed and what any necessary changes should be. The text divides in 5 parts- Part 1 - The external environment assessment Part 2 - The organizational Assessment Part 3 - Integration and implementation Part 4 - The audit process Part 5 - Implementing a business strategy audit: questions and checklists